Released on: May 22, 2008, 2:35 am

Press Release Author: Radha Rao

Industry: Software

Press Release Summary: Company showcases Impel CRM at The Smart Techie's Startup
City Trade show

Press Release Body: Bangalore-based software products company, PK4 Software
Technologies, today announced that it will exhibit its OnDemand solution ImpelCRM at
the
Startup City trade show on May 24th at the NIMHANS Convention Centre. PK4's
integrated CRM
solution Impel is India's only completely OnDemand CRM solution. With Impel
OnDemand, Indian
companies get not just a complete CRM system but operations management, support,
training,
security, backup and more at an affordable monthly per-user price.
With the world-wide growth of Internet technologies, CRM has become very accessible and
adoption rates have soared. India is the fastest-growing OnDemand market in Asia
Pac, growing
from $ 27 million in 2007 to $ 165 million in 2010. Of this, CRM accounts for about
50% of the
market. With over 8 million SMBs in India and growing broad-band Internet connectivity,
OnDemand CRM is one of the fastest growing segments today. ImpelCRM with its
full-featured
functionality including sales force automation, marketing automation, customer
service, product
management, quote and order management, etc. is perfectly poised to capture this
growing market.
"In just the 6 weeks since we launched ImpelCRM OnDemand, we have seen tremendous
interest
from customers across India", said Mr. Narasimhan Mandyam, Managing Director of PK4
Software.
"With a completely online marketing presence, we have been able to attract both
prospective
customers and partners. Impel's OnDemand model does away with the hassles of
installation and
deployment, so sales and marketing departments can get started without having to
call in IT
people. This hassle-free model is the single most important factor for the
tremendous interest. The
fact that one affordable price gets you everything you need - the CRM app, support,
training,
backups, security and more - without large, upfront software and hardware
investments makes it
additionally attractive to the finance folks", Impel is hosted in the most-secure data
centers in India. Our team has decades
of experience managing both product
and data security. Impel is designed
from the ground-up, to be a completely
multi-tenanted application ensuring the
highest levels of data security as well as
guaranteed uptime and performance.
Impel provides an easy-to-use, flexible
and integrated solution that empowers
companies to make informed decisions,
increasing sales success and providing exceptional customer service. Being available
as a completely
hosted model, it removes the typical hassles, delays and costs associated with
traditional software
deployments. With a single monthly price, Impel customers get everything they need -
a pre-salesto-
invoice solution, backup, security, training, the latest releases and support. There
are no capital
expenses, support costs or hardware/software maintenance costs. In short,
peace-of-mind is what
Impel OnDemand brings to customers. With no long-term commitments, Impel is also a
low-risk
option for companies looking to test the CRM waters.


Web Site: http://www.impelcrm.in

Contact Details: PK4 Software Technologies
#37, Kempapura, Hebbal
Bangalore 560024, INDIA
Phone +91-80-3008-0000
Fax +91-80-3008-2006